The Alliance of Motion Picture and Television Producers has taken out an advertisement in trade publications calling a strike “harmful and unnecessary.” Citing $2.8 billion in lost wages, the ad says “We’ve completed four equitable and forward-thinking labor agreements. Let’s get the fifth done.”
The ad is scheduled to run in Monday’s editions of Variety and Hollywood Reporter.
“The industry is shutting down because SAG’s Hollywood leadership insisted on 11th-hour negotiations and dragging these talks into July so they can continue attacking AFTRA,” AMPTP spokesman Jesse Hiestand said.
The contract runs out at 12:01 a.m. Tuesday, and so anxiety has been growing in Hollywood. There is worry that actors might walk off the job or studios could lock out performers having just returned from a Writers Guild of America strike that devastated production from November through February.
SAG leaders disagree with and have been fighting a deal reached between producers and another actors union, the American Federation of Television and Radio Artists. Vote results among that union’s 70,000 members are due July 8. AFTRA and the 120,000-member SAG have 44,000 members in common. SAG leaders are urging its members in AFTRA to vote against the deal, saying they can strike a better bargain with producers if the contract is defeated.
SAG has said it is willing to continue talks with producers after its own contract expires.